Frequently Asked Questions

What is your Newfoundland circulation?
Can I subscribe to Coffee News?
How often do you publish and where are you distributed?
What's the monthly contest all about?
How long has Coffee News been in existence?
How long have you been publishing in Newfoundland?
Can restaurants advertise in Coffee News?
How much is an ad?
Why do you recommend that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and then?

Q: What is your circulation?  back to top

A: Currently, our total city-wide circulation is estimated to be 65,000 readers each month.

Q: Can I subscribe to Coffee News?  back to top

A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting.

Q: How often do you publish and where are you distributed?  back to top

A: A new issue is distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing with a cup of coffee.  With Coffee News, there is no BAD news — only trivia, horoscopes, fun facts, local events, and other fun things that draw attention (like the chance to win $25 cash each month). To see the locations where you can pick up a copy of Coffee News, visit the Distribution area of this web site.

Q: What's the monthly contest all about?  back to top

A: Each week, we hide a small "Coffee Cup" icon in one of the ads. To enter the contest, all a reader has to do is FAX or EMAIL which AD contains the "Coffee Cup " to our office and they are eligible to win a $25 cash prize.We hold the drawing at the end of every month and announce the winner. This contest is good for our advertisers as well, as it encourages our readers to look through all the ads in order to find the Coffee Cup ! It just adds to the value of ensuring that your AD will be seen! Enter Contest Here Contest@CoffeeNewsnl.ca

Q: How long has Coffee News been in existence?  back to top

A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 100 locations in Canada, more than 170 in 24 of the United States, and has spawned editions in Canada, USA, Mexico, Dominican Republic, United Kingdom, Spain, Portugal, Netherlands, Finland, India, Malaysia, Brazil, New Zealand and Australia.  And at the beginning of 2002, the Coffee News World Head Office reported that Coffee News had been cleared to begin publishing in the European Union. The new European countries are: France, Italy, Germany, Belgium, Luxembourg, Switzerland, Austria, Denmark, Norway, Sweden, Greece, Czech Republic, Hungary, and Ireland. A French edition, Pause Café, is published in Quebec, with Spanish editions in Mexico, the U.S. and Spain.

Q: How long have you been publishing in Newfoundland ?  back to top

A: We have been publishing Coffee News in Newfoundland since November of 2002 when we began publishing the Conception Bay/Paradise Edition.The St.John's North/East and Virginia Waters Edition opened in May of 2003, and the Mount Pearl , Waterford Valley , St.John's West Edition followed in November of 2003.

Q: Can restaurants advertise in Coffee News?  back to top

A: As a courtesy to all our restaurant and coffee shop clients in all three areas , we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News too.

From time to time , we do offer restaurants carrying Coffee News a free listing in an ad that shows different locations where our readers can pick up a copy of Coffee News.

Q: How much is an ad?  back to top

A: Ads in Coffee News are less expensive than other print media, so the small businessperson can easily afford to advertise regularly. We publish three editions in St.John's and surrounding area, and you may choose to put your ad in one, teo or all three editions.So unless another business in your "category" of business is already advertising in the edition, it is open to you. That's because all ads in Coffee News are “EXCLUSIVES”, meaning only one kind of an ad/service can run at a time in each edition, allowing OUR advertisers to lock out their competition — unlike any other publication in town! There is a discount available for clients who advertise in multiple area editions. Just contact us and we'll be happy to meet with you and discuss yout advertising needs!

Q: Why do you recommend that the ad run for at least 13 weeks?  back to top

For more, read CoffeeFax #2: Repetition.

Q: How do I pay for the ad?  back to top

A: We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, money order, or check. A minimum of four weeks payment is required in advance. We will bill you monthly, quarterly or annually if you choose. We do not currently accept credit cards.

Q: Do I need to design the ad?  back to top

A: If you already have a camera-ready ad -- GREAT!  If you don't, well then that's great too because we will work with you to create one. There is no charge for ad production on any insertion orders, which is normally a $25 fee plus .

Q: Can I change an ad now and then?  back to top

A: Yes, you can. There is never a charge for ad changes, which may be phoned or faxed in.You may also change area coverage (i.e. from one edition to another ) at no extra cost !